analytics
PPC/SEO/Social

Be found across the web: advertise & market your business online

Once you have a beautiful website created, it's time to show it off. Synergy’s team of experts can get your website in front of the eyes

of as many prospects as possible and make it do what it was built to do; Get Leads, Make Sales, and Build Your Business.

We do this using three digital marketing methods; SEM, SEO & Social Media.



What is SEM?

SEM, or search engine marketing is a type of internet marketing which primarily involves paid marketing (PPC) efforts but may also include unpaid strategies as well. These marketing strategies help websites gain visibility on search engine results pages (SERPs).


What is PPC?

PPC stands for pay per click advertising. These ads appear on websites, during searches on search engines and on YouTube. This method is named for the fact that advertisers pay when their ads are clicked; however, other PPC pricing options do exist. The two most popular forms of this type of marketing are Google AdWords and Bing Ads. Social media marketing such as Facebook and Twitter advertising are also included in this medium. We think this is a beautiful way of marketing because you are only paying for engagement of potential customers who are already searching for, or have shown interest in what you offer.


Pay Per Click Advertising Methodology for Improving Traffic to Your Website Through a Proper PPC Marketing Campaign

PPC management starts with an excellent campaign setup, great keywords and eye-catching ads. It doesn’t stop there, it keeps traffic going to your website by continual maintenance and testing. Our strategies help you improve your ROI.

  • AdWords: The largest PPC advertising platform owned by Google.
  • Bing: Bing is one of the two major search engines. Bing Ads is the advertising platform owned by Bing/Microsoft.

What is SEO?

This term stands for search engine optimization. This is the practice of making websites appear higher in results returned by search engines. Search engines rank results by how relevant they are to a user’s search. Some tasks involved in “optimizing” websites on-page are including HTML code to help search engines read websites better and writing website content which includes keywords and links to other sites. Off-page SEO is also critical when building the domain authority of your website, we do this by creating relevant citations for your company throughout the internet that bring visitors to your site. Traffic to websites via this method is called organic traffic. Whether your company is local or global we can put together a plan that will reach your audience with both our on-page SEO and off-page SEO.


Do Meta Descriptions Matter for SEO?

Yes! Meta descriptions may not officially be a ranking factor, but they do have a dramatic impact on how often your results get clicked. This is called click through rate (CTR), and click through rate IS a ranking factor. Meta descriptions improve CTR because these are the description snippets shown as part of your search results. These descriptions are your opportunity to tell the user what your page is about, and how it’s relevant to their search. Without a meta description, search engines usually just include info from your page which may or may not be helpful


Social Media Marketing Services

Today’s marketing is about more than just search engines. In this digital age social media marketing is just as important to a company’s strategy as other methods. In conjunction with PPC advertising on the most popular Social Media platforms such as Facebook, Twitter & LinkedIn, we’ll use our experience to make social media work for you.


Why Successful Companies Keep Investing in Ongoing Marketing

Marketing is not a once and done task. Staying visible only happens with ongoing marketing strategies. Getting in front of your customers is an undertaking that involves keeping on top of popular trends and new advances.


Certified Google Partner Team Member

This status is reserved for companies possessing top notch knowledge of Google products like AdWords. As Certified Google Partner Team Member, we can help you by using our known, proven methods to get traffic to your website. We stay on top of new developments, and use only industry accepted techniques. This status also means that Google trusts us to provide high quality digital marketing services.