With SPAM saturating inboxes worldwide, mass email marketing designed to attract new clients is a fruitless endeavor in today's business climate. If however you are trying to reach out to existing customers or to a qualified opt-in or double opt-in email database it is a fantastic medium.

Also referred to as Push Marketing or Permission Marketing, Email Marketing allows you to put the customer in control:

• Let them determine what they're interested in and when they want to hear from you.
• Let them know that their privacy is respected.

By focusing your message on people you know are interested in what you have to say, you will engage a more receptive audience, obtain higher response rates (than more traditional mass emailing methods) and therefore get a better return for your investment.

Email marketing will allow you to get your message to the people who want to hear from you - the customers and prospects who have specifically asked to be kept informed.