Viral Marketing has changed the face of the online marketing landscape more than any other approach since the creation and mass adoption of the web. The key is social networking sites. These are online communities where people communicate with each other on mutual topics of interest and activity.
“Have you ever wondered, for example, how movements get started? Usually, we think of them as a product of one highly charismatic individual, but the spread of any new and contagious idea also has a lot to do with the skillful use of group power.” – adapted from The Tipping Point by Malcolm Gladwell.
Since 1995 the internet has become home to well over 200 such sites including MySpace, Facebook, YouTube, and more. MySpace alone has attracted over 100 million members and is still growing.
Synergy’s online marketing professionals can help you find your way through the maze of social networking sites, the blogosphere and more, to develop a strategy that will inspire your customers to talk about you to their friends, collegues… and so on… and so on…