What happens after your web solution launches?
At Synergy, we believe that the answer to this question depends on how you define success when it comes to your web property. Are you trying to hit a new monthly sales goal, gain more members, or is it something else?
Whatever the answer, the road to online success has changed. The internet has moved beyond the “If you build it they will come” era. We are now firmly ensconced in the “Once you build it, you need to keep modifying it and telling people about it” era. To do this effectively, you need a commitment to the success of your website and a technology partner who understands how to achieve it. We are that partner – we will work with you to continually improve how your website functions and how people are driven to it.
Synergy is not a “build it and leave” kind of company. We chart our own success by the success of our projects and the longevity of our customers. Once the fanfare of the big launch is over, the real work starts; we roll up our sleeves and get back to work.
We worked so hard to get the site live – why do we need to keep working on it?
Simply put – because the success of your site is governed by its ability to continue to attract the right people – and people are fickle.
- The technology that websites are built with is continually changing to provide new and innovative ways to present information. This creates new experiences to the online audience and this changes their behavior.
- The technology that people use to access the internet changes continually. This opens up new ways to access the internet – new places to access it from – and new reasons to access it, which changes their behavior.
- More organizations come online every day and try to attract your visitors to their site. By providing them with more options than they previously had - this changes their behavior.
In order to succeed online today, you must continually update your online presence (website, social media, email marketing, search engine marketing, blog, etc.). Creating a fantastic website alone is not enough for you and it’s not enough for us. We want your site to be a success because we know that only when you are successful, will we be successful.
We will continue to work with you to learn what works and what doesn’t in your website, test content and features, monitor your competition, track online behavior in your ‘space’ and be on hand to continually update and modify your website to meet these continually changing needs.
Based on the level of work required, we will recommend either a retainer based relationship or simply a block of hours to work against.
