Paid
SEARCH
Maybe you’ve heard of PPC and SEM, but don’t know where to begin; or maybe you just know that when a potential customer searches for your business, service, or product on a search engine you want to show up on the first page. Either way, Synergy can help.
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Paid Search or Search Engine Marketing (SEM) is one of the most popular pay-per-click (PPC) digital marketing strategies to date, and for good reason. It is one of the quickest ways to get targeted traffic to your website, through ad clicks on search engine result pages. Investing in paid search can help your business appear in premium slots on search engine results, such as Google, instead of having to rely only on the long term effort and effects of a Search Engine Optimization (SEO) strategy.
Why invest in paid search?
Rather than relying on organic search results (non-paid results), your business can bid on keywords of products or services that are relevant to your business. With the right bid, your ad will show up when customers search for those keywords. In Paid Search advertising, rather than paying for impressions, every time your ad is seen, you only pay when a customer clicks on your ad.
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At Synergy, we encourage a holistic approach to digital marketing, so you can reach your target audience no matter where they are. By including Paid Search in your digital strategy, your business will reach an audience that is actively searching for your products or services.
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Your business will be assigned a dedicated strategist, who will consistently work on optimizing your campaigns to help keep costs at a minimum and to give you the best return on your investment.
Keyword
Research
Knowing which keywords your target audience is searching for is one of the most prominent pieces in a successful Paid Search Strategy. Our strategists perform a competitive analysis for your business and research which keywords are trending for your product or service to create a list to strategically drive traffic for your business.
Ad Copy
Having copy that resonates with your customers to encourage clicks is a critical part of a healthy campaign. Our strategists will ensure your ad copy contains the keywords you are bidding on, while also being true to your business brand and messaging.
Our "Recipe" for Success:
Targeting
We set up targeting parameters that will only show ads where your audience’s geo location is, so resources are not wasted on irrelevant clicks or by those who are not within a certain distance of your physical business.
Optimization
Your business will be assigned a dedicated strategist who will work on consistently optimizing your campaigns and strategies to meet your marketing goals.
