At the same time The Intrepid Sea, Air & Space Museum was undergoing a total refit of their primary museum space (the Intrepid Aircraft Carrier), they decided to rebuild their website and launch the new website in coordination with the return of the refurbished carrier to its home at Pier 86 on New York’s west side.
 

The challenge that was presented was to produce a visually compelling website that offered an appropriate and intelligent user experience enabling smooth access to the wealth of information the new website would present and speak to different groups of people ranging from historical enthusiasts, educators, kids & families, groups and event planners. Additionally, the resulting solution needed to be fully content managed.

Their primary requirements were:

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• Fully Content Managed Website (very important as the Intrepid needed the ability to completely modify the homepage of the website for special events and then return it to its regular state with ease).

• Compelling Visual Design (that allowed for content expansion where needed)

• Represent the Museum well to local communities, out of town visitors and fans internationally

• Provide an “easy to navigate” structure to the content

• Represent the primary and secondary content properly for the target audience
   

As a part of the RFP process, each bidder was asked to prepare a presentation for their website management team, consisting of the Executive Director of the museum, the Chief Financial Officer, the Director of technology and marketing representatives. They also asked for three visual designs reflecting how we imagined their homepage.